![]() ![]() Even if the potential client were skeptical about your first email, they might change their mind with your new reasons. The content of each new sales follow-up email should bring benefit to recipient. E.g., you can send the first follow-up for a US prospect in 2 days, though you’d better wait 2 weeks in the case of a Japanese prospect. Make time gaps appropriate for your audience. You may seem aggressive and overly salesy. So you can just guess when they check their inbox.Īvoid too frequent follow up sales emails. You never know the exact timetable of the recipient. Tip: During 4-6 pings, start contacting other people from the company. The 2d ping and 3rd follow up email are sent during the same week with similar time gaps. The first follow-up is better to send in 1-2 days, so the recipient has time to check it. First, it is creepy for a prospect - «he's watching me?» Second, you spend all reasons for reaching out at once, though you could add one fact across your pings.įocus on one fact/idea per follow-up instead. Idea per follow-upĪvoid pulling all your research into one writing. So we recommend testing various techniques with each effective follow-up email. Experiment with tones and formatsĮven if you know your audience perfectly, you don’t know the exact personality on the other side of the screen. With cold outreach, it's a good idea to stop at some point (6-7th email), while with warm leads, you can send an infinite number of unopened emails until the recipient unsubscribes. In the U.S., it's normal to send 7 follow up sales emails, in the EU, it's 4, and in Japan, it's even less and less frequent. You might need 10-13 follow-ups in enterprise sales, and only 1-2 make sense in link-building and journalist outreach. Here is the Yesware data, e.g., you have a 30% likelihood to get a reply on the first email and 10% - on the 8th email.ĭetermine how many follow-ups will fit your audience With each next sales follow-up email, the likelihood decreases. The first email is more likely to be answered. In this case, it turns out that it is more cost-effective to outreach new prospects than to follow up. You have a market of millions of potential clients/partners/you name it. Here are some considerations to keep in mind when planning your follow-ups:Īdopt a number of follow-ups for your audienceįollow-ups aren't worth the effort in some cases They aren’t the right person in the company and aren’t motivated to redirect you.Ī follow-up email is a message you send after you’ve already contacted a person, though you didn’t reach your goal from the first email (a reply, a meeting, a decision, etc.) How to send a follow-up email The email isn’t urgent, and they put it off. They expect you will sell something and avoid it. The subject line is boring and looks spammy. So they’ll ignore even the perfect follow up email. They basically skip emails on a certain subject. They basically ignore all cold emails - you should test other channels or contact their colleagues. They understood the need to read the email later in detail, marked it unread, then procrastinated, and finally deleted it. When they came back, your email was hidden under many new ones. They opened your first message, started reading, and then got distracted. Missed the first email among the piles of others in their inbox. ![]() Below we collected a few reasons, so you don't feel embarrassed or think you'll sound aggressive with your business email follow up. We often struggle to get responses from popular guys who are correspondingly busy. What causes prospects to ignore your email Here are 6 email follow-up scenarios with some tips you can adapt to your own situation. ![]() Put yourself in the recipient's shoes and consider what might be relevant. The following up process is all about getting a reply. When you are going to ping someone, it is a good idea to access the context and make informed decisions about the content you send. The emails may be of any length and follow up phrases, though they should feel human and relevant. You probably have already heard that by contacting prospects only once, you cut at least 50% of available options.Įven when people understand the cold email follow-up is essential, they don’t always remember that 6 follow-ups is ≠ 6 identical messages in a row like «just checking in… have you read my message». There are numerous explanations for this, from distractions to vacation/sick leave. If someone ignores your message, it absolutely doesn’t mean, by default, they refuse to work with you. ![]()
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